The Indian imitation jewellery market has emerged as one of the rapidly growing business segments of the country. Low cost, innovative designs and rise in fashion among the rural and urban folk compared to original jewellery have made the business particularly popular throughout the country and all over world
The developing economies such as BRIC (Brazil, Russia, India and China) are the fasted growing market with double digit growth rates. Asia Pacific is the largest producer of costume Jewelry jewelry and expected to take over North America in terms of consumption in the coming years. High growth rate in Asia Pacific region is attributed to the rising
income of the consumers in these countries. Further, with the massive urbanization and westernization taking place, the consumers are now becoming more fashionable and trendy. Moreover large population of young consumers (average age is 29 year and 37 year respectively for India and China) are also a key contributor in overall growth of costume jewelry in these countries.
Selling fashion jewellery can be a very exciting and successful venture but only if you get the basics right. First ensure that you have quality products that can beat the competition. Range of pieces on offer is another vital factor. Remember that customers have all the time to choose online at leisure so they will want to browse through the maximum number of items before making a purchase decision. Next, ensure that the photographs of the items are of the highest quality and as close to the original as possible. Clearly spell out the terms and conditions of sale especially the return policy. Many go down because of a lack of transparency in sales conditions. And finally, get the best website design and developer to structure an optimized and user-friendly site for you. Volume of traffic depends a lot on this aspect.
Selling jewellery via the internet may be quite successful. Now, thanks to Internet and social media it’s possible to reach clients from all around the world. Of course the are few problems, which were mentioned here:
1. Trying the jewellery – but do we really have to try it? If photos of the jewellery on a model are provided, then it’s much easier to imagine how it would look on you than for example how clothes would look on you. Additionally there is an awesome feature on some websites which shows you photos of the product from Instagram in which real customers
wear it. uch photos are even more powerful than hotoshopped photos of perfect models
2. Contact with seller – when you buy jewellery from a designer, you have the best contact ever. Mostly on websites there is a section called “about me” or alike, thanks to which you may find out more than parameters of the product, you may know whole story of passion and commitment which stand behind this chosen thing
1. you need have leading the trend products on your websites
2. your products price need be lower than others websites
3. your products quality need be good.
4. your delivery need be faster than others websites owner.
so , you need some good fashion jewellery supplies work with you, the best is work with factory. you also can search fashion jewelry factory in google , there are many factories list there.