Event management is a career full of opportunities showcase creative. It is a form of marketing and advertising which is glamorous and thrilling. It requires a lot of hard work and effort however also offers enormous scope. Events and occasions are an essential part of our lives. Every now and then, there are events small or big like birthday celebrations, engagements, weddings, commercial events like musical concerts, award functions, marathons are a few of them. We just can’t ignore them.
We all have attended such events. The professionals who work hard and put in their efforts to make these events successful and memorable are the Event Managers.
Career in Event management has turned up as one of the most profitable opportunity. There is a huge growth in the number of companies/individuals organizing and hosting events in India. However, the supply of qualified event managers is insufficient compared to the growing demand. This gives rise to immense scope of employment and earning.
Event management is mainly about organizing a perfectly synchronized, well planned and focused event for a target audience. It involves budgeting, organizing and executing events such as product launches, fashion shows, musical concerts, corporate seminars, exhibitions, theme parties, among others. Much investment is not required in this field and offers a lot of scope for creative expression, hence has become one of the most lucrative options.
Growth
Event management is a multi-million industry with events being organized almost daily. The size of Event management industry has grown at an alarming rate in the past decade in the Indian economy. Experts in the industry strongly believe that this is just the beginning of a new era. According to the surveys done by leading Research agencies, the organized Event Industry in India is poised to grow by at least by 20% annually and is estimated to reach INR 120000 crores.
Scope
Many companies today are hosting and organizing events regularly. These events could be from the small time private events to the large-scale international events. Many young people are entering in this field because they realize the potential of the market and the demand and supply situation. The most profitable aspect of this field is the need for creativity. And that is how and where one earns.
With more spending power the scope of events has been growing day by day and the Events & Entertainment Industry today encompasses events like fashion & celebrity shows, film awards, celebrity promotions, television reality shows, road shows, musical concerts, Bollywood-shows, theme parties & product launch. With the growing economy the industries need quality events. The constant rise in the number and the scale of all such events is the main growth driver of the sector.
There is a never ending demand of professionals associated with this industry. There is an acute shortage of experienced professionals in this field, and a very few educational establishments offer professional courses for aspiring event managers. To fill this gap, the event management business has to acquire professionals from other vocations.
There is a lot of scope for innovation in events too.
E.g. there are a lot of marathons happening but very few obstacles races.
Or like there are marathons for men and women, organize small distance runs for kids.
Or like many Valentine’s Day events are organized, organize events for singles on that day.
Market Segmentation
The functioning of Event Industry is getting extremely professional and organized with time. This industry caters to events in four broad categories: Leisure, Cultural, Personal and Organizational. With the rising household as well as company incomes, growing number of corporate awards and conferences, television and sports events, reality shows and so on are helping this sector grow.
Job Prospect
Many wish to pursue this lucrative career in Event management and there are plenty of jobs available in this industry. Initially you can join an event management company or a media house that specializes in event management activities. Once you gather substantial experience and expertise you can start working as a freelancer or set up your own business.
It demands a lot of hard work and effort. If you believe you have the necessary skills and are able to work hard, event management can be a smart career move for you
Event managers are respected by their clients, as they hold a place of prime importance for the success of any event. People around you know your worth and your efforts are appreciated.
This career option is one of the highest paying. Earning of an event manager is limitless. Even in the starting days, you earn much better than other professionals. As you get more exposure and experience, your scope of earning gets better.
This profession offers you the opportunity to meet many new people and helps you build contacts.
You may get the chance to meet your favorite celebrity and also get an opportunity to manage an event for them. This occupation allows you to showcase your skills to a level where everyone would love to hire you.
It grooms your overall personality. It not only gives you better recognition and financial freedom, but improves your persona as well. You learn how to talk, how to dress and accomplish tasks properly. You build a personal brand.
Huge international events need professionals too. You can get a chance to travel along with work too.
Event management is a low risk business. You can to start your own venture and be your own boss, and have employees working for you as and when you get projects, without much investment.
If multi-tasking in your thing and you are good at handling people and situations simultaneously, event management can prove to be just the career path you need.
